23/03/2009

Directors Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1). (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating to the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes in block capital letters.

  1. Name of the issuer
    Dignity plc
  2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or
    (ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or
    (iii) both (i) and (ii)
    In respect of a Director
  3. Name of director
    Andrew Davies
  4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person
    N/A
  5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest
    In respect of the director, who is a shareholder
  6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares
    Ordinary shares of 9 pence each
  7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them
    N/A
  8. State the nature of the transaction
    Grant of options under existing Long Term Incentive Plan
  9. Number of shares, debentures or financial instruments relating to shares acquired
    N/A
  10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)
    N/A
  11. Number of shares, debentures or financial instruments relating to shares disposed
    N/A
  12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)
    N/A
  13. Price per share or value of transaction
    N/A
  14. Date and place of transaction
    N/A
  15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)
    188,125 shares of 9 pence each
  16. Date issuer informed of transaction
    20 March 2009
    If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes
  17. Date of grant
    20 March 2009
  18. Period during which or date on which it can be exercised
    3 years from the date of the granting of the options
  19. Total amount paid (if any) for grant of the option
    Nil
  20. Description of shares or debentures involved (class and number)
    50,673 ordinary shares of 9 pence each
  21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise
    £1 in total
  22. Total number of shares or debentures over which options held following notification
    168,739 ordinary shares of 9 pence each
  23. Any additional information
    Grant of options under existing Long Term Incentive Plan
  24. Name of contact and telephone number for queries
    Richard Portman
    Corporate Services Director
    0121-321-5602

Name and signature of duly authorised officer of issuer responsible for making notification

Date of notification
20 March 2009

END

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