19/03/2010
Notification of Transactions of Directors, Persons Discharging Managerial Responsibility or Connected Persons
This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1).
(1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating to the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.
Please complete all relevant boxes in block capital letters.
1. Name of the issuer
Dignity plc
2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or
(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or
(iii) both (i) and (ii)
In respect of a Director
3. Name of director
Andrew Davies
4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person
N/A
5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest
In respect of the director, who is a shareholder
6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares
Ordinary shares of 9 pence each
7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them
N/A
8 State the nature of the transaction
Grant of options under existing Long Term Incentive Plan
9. Number of shares, debentures or financial instruments relating to shares acquired
N/A
10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)
N/A
11. Number of shares, debentures or financial instruments relating to shares disposed
N/A
12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)
N/A
13. Price per share or value of transaction
N/A
14. Date and place of transaction
N/A
15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)
188, 125 shares of 9 pence each
16. Date issuer informed of transaction
18th March 2010
If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes
17 Date of grant
18th March 2010
18. Period during which or date on which it can be exercised
3 years from the date of the granting of the options
19. Total amount paid (if any) for grant of the option
Nil
20. Description of shares or debentures involved (class and number)
46,597 ordinary shares of 9 pence each
21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise
£1 in total
22. Total number of shares or debentures over which options held following notification
167,100 ordinary shares of 9 pence each
23. Any additional information
Grant of options under existing Long Term Incentive Plan
24. Name of contact and telephone number for queries
Richard Portman
Corporate Services Director
0121-321-5602
Name and signature of duly authorised officer of issuer responsible for making notification
....................................
Date of notification
19th March 2010
END