Notification of Major Interest in Shares 26/08/2010

26/08/2010

Notification of Major Interest in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ⁱⁱ	Dignity Plc
2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights	X
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to the notification obligation:ⁱⁱⁱ	Baring Asset Management Limited (“BAM”) OppenheimerFunds, Inc. (“OFI”)
4. Full name of shareholder(s) (if different from 3):^iv
5. Date of the transaction and date on which the threshold is crossed or reached: ^v	20 August 2010
6. Date on which issuer notified:	24 August 2010
7. Threshold(s) that is/are crossed or reached: ^{vi, vii}	4% (OFI independently crossed the 4% threshold)

A: Voting rights attached to shares^{viii, ix}
8. Notified Details: Company Secretary @ company.secretary@dignityuk.co.uk Plantsbrook House, 94 The Parade, Sutton Coldfield, West Midlands B72 1PH
Class/type of shares if possible using the ISIN CODE	Situation previous to the triggering transaction		Resulting situation after the triggering transaction
	Number of Shares	Number of Voting Rights	Number of shares	Number of voting rights		% of voting rights
	Number of Shares	Number of Voting Rights	Number of shares	Direct^xi	Indirect^xii	Direct	Ind
GB00B14W3659	1,166 (BAM) 1,924,513 (OFI) 1,925,679 (Total)	1,166 (BAM) 1,924,513 (OFI) 1,925,679 (Total)	1,166 (BAM) 2,759,244 (OFI) 2,760,410 (Total)		1,166 (BAM) 2,759,244 (OFI) 2,760,410 (Total)		.0018% (BAM) 4.3193% (OFI) 4.3211% (Total)

B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument	Expiration date^xiii	Exercise/ Conversion Period^xiv	Number of voting rights that may be acquired if the instrument is exercised/ converted.	% of voting rights

Total (A+B+C)
Number of voting rights	Percentage of voting rights
2,760,410	4.3211%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:^xxi
The percentage of holdings noted above is based on total outstanding shares of 63,881,627. Massachusetts Mutual Life Insurance Company is the parent company of Baring Asset Management (“BAM”) and OppenheimerFunds, Inc. (“OFI”).

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:^xxi

The percentage of holdings noted above is based on total outstanding shares of 63,881,627.

Massachusetts Mutual Life Insurance Company is the parent company of Baring Asset Management (“BAM”) and OppenheimerFunds, Inc. (“OFI”).

Proxy Voting:
10. Name of the proxy holder:
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:
13. Additional information:
14. Contact name:	Wendy Stechmann, Massachusetts Mutual Life Insurance Company
15. Contact telephone number:	011(413)744-6612