Notification of Major Interest in Shares 28/10/2010 | Dignity Plc

28/10/2010

Notification of Major Interest in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ⁱⁱ	Dignity Plc
2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights	X
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to the notification obligation:ⁱⁱⁱ	Lloyds Banking Group plc
4. Full name of shareholder(s) (if different from 3):^iv	See Section 9.
5. Date of the transaction and date on which the threshold is crossed or reached: ^v	25 October 2010
6. Date on which issuer notified:	26 October 2010
7. Threshold(s) that is/are crossed or reached: ^{vi, vii}	Direct/Indirect holdings decreased below 7%

A: Voting rights attached to shares^{viii, ix}
8. Notified Details:
Class/type of shares if possible using the ISIN CODE	Situation previous to the triggering transaction		Resulting situation after the triggering transaction
	Number of Shares	Number of Voting Rights	Number of shares	Number of voting rights		% of voting rights
	Number of Shares	Number of Voting Rights	Number of shares	Direct^xi	Indirect^xii	Direct	Ind
Ord 9p GBN00B4JZFN18	4,114,727	4,114,727	352,668	352,668	3,367,683	0.644%	6.150%

B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument	Expiration date^xiii	Exercise/ Conversion Period^xiv	Number of voting rights that may be acquired if the instrument is exercised/ converted.	% of voting rights

Total (A+B+C)
Number of voting rights	Percentage of voting rights
3,720,351	6.794%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:^xxi
3,708,941 shares (6.774%) are under the control of Scottish Widows Investment Partnership Ltd, a wholly owned subsidiary of a Scottish Widows Investment Partnership Group Ltd, a wholly owned subsidiary of Scottish Widows Group Ltd, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Indirect Interests).

Proxy Voting:
10. Name of the proxy holder:	N/A
11. Number of voting rights proxy holder will cease to hold:	N/A
12. Date on which proxy holder will cease to hold voting rights:	N/A
13. Additional information:	Notification using the Total Voting Rights figure of 54,755,680
14. Contact name:	Matthew Wilson
15. Contact telephone number:	0113 235 7729

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